FYP: Desk Synthesis: Proposal 3; 3D Mapping Projection: Road Accidents in Malaysia

Research Topic

3D Mapping Projection: Road Accidents in Malaysia

Background

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. As most current methods for displaying graphical data are based on planar two-dimensional media, the use of this type of projection is widespread, especially in computer graphics, engineering and drafting.

(http://en.wikipedia.org/wiki/3D_projection)

Megan O'Neill. (2010, June 11). 3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web. [Web log post]. Retrieved from http://www.socialtimes.com/2010/06/3d-projection-mapping-taking-the-advertising-world-by-storm/

As you all may know that nowadays, we were shocked with the various stories about the road accidents that are horrific In this project, the focus will be more in researching, surveys to gain information and result; to output into audio visual and motion graphic.

Problem Identification

Massive news about road accidents because of poor roadway maintenance, roadway design, driver behavior and equipment failure.

Aim and Objectives

To create awareness to the public; what causes of the road accidents; why it is happen; how it is happen.

To encourage safe driving performance.
To heighten driver safety awareness.
To provide some information to prevent future accidents from happening.
To experiment about on how audio video visual can helps in sending message to viewer.
To design a new way of presenting awareness ads.

Motivation

Almost like everytime I’m watching television, saw the news, hear from the radio about massive shocked news about road accidents happen in Malaysia. I’m sick with the terrible news and need to do something about it.

Ideation and Concept

Create an audio visual and motion graphic that include information, surveys and some tips to prevent accidents.

Review, Analysis and Precedence Studies